Call of Duty: Black Ops has smashed the debut sales records of Modern Warfare 2 and become the biggest entertainment launch ever according to Activision.

The publisher's internal estimates put the total sell through for the UK and North America in the first 24 hours as $360 million. In comparison Modern Warfare 2 sold $310 million in the first 24 hours on sale.

In terms of units sold in the two regions that's 5.9 copies of the game compared to 4.7 million.

"There has never been another entertainment franchise that has set opening day records for two consecutive years and we are on track to outperform last year’s five-day global sales record of $550 million," said Bobby Kotick, CEO, Activision Blizzard, Inc. "The game’s success underscores the pop culture appeal of the brand. Call of Duty: Black Ops is the finest game that Treyarch has ever made and raises the bar for online gameplay by delivering the deepest and most intense Call of Duty experience yet. The Call of Duty franchise has over 25 million players around the world that are engaged in billions of hours of online gameplay, and we are committed to supporting them with new content and features on a more frequent and regular basis."

For once we actually feel the game deserves it. Check out our review.