Despite a change in policy regarding sexuality within gamertags Xbox Live is still getting it wrong. Microsoft managed to ban the account Josh Moore because his gamertag featured the town where he lived - Fort Gay.

What makes matters worse is that when Moore called Microsoft to solve the problem - the company's representative was unwilling to help.

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"At first I thought, 'Wow, somebody's thinking I live in the gayest town in West Virginia or something.' I was mad. ... It makes me feel like they hate gay people. I figured, I'll explain to them, 'Look in my account. Fort Gay is a real place,'" Moore reasoned. But the employee was unreceptive, warning Moore if he put Fort Gay back in his profile, Xbox Live would cancel his account and keep his $12 monthly membership fee, which he'd paid in advance for two years. "I told him, Google it - 25514!" Moore said, offering up the town's ZIP code. "He said, 'I can't help you.'"

Even the intervention of Fort Gay mayor David Thompson failed to make a difference, with Microsoft claiming the use of "gay" in the gamertage was offensive - a direct contravention of the company's own new policies.

It finally took Xbox Live policy and enforcement boss Stephen Toulouse to sort out the mess.

"Someone took the phrase 'fort gay WV' and believed that the individual who had that was trying to offend, or trying to use it in a pejorative manner," Toulouse said. "Unfortunately, one of my people agreed with that. ... When it was brought to my attention, we did revoke the suspension. In this very, very specific case, a mistake was made," he said, "and we're going to make it right."

Source: CBS News