"I never wanted to make you my bitch, not you, not them, not any of the other players and, most importantly, not any of my fans. Up until that ad, I felt I had a great relationship with the gamer and game development community, and that ad changed everything. That stupid ad. I regret it, and I apologize for it.

"There's the whole culture of smack talk that goes with games and especially FPS's, and that was something I was known for. If you deathmatched me, if you even played a game of foosball against me, I was so over the top. And I wasn't alone. At id, we smashed shit - desks, monitors, keyboards, whatever. It was part of the culture at the time. So, while we all said shit to one another, it was within context. Imagine if someone from The Who went into their local music store and started smashing guitars. A lot of people would be thinking, "What the fuck? What assholes!" On stage, in context, though, it's not only okay, but expected."