Valve to Enter Toy Market

NECA has announced today that it has entered into an agreement with Valve to produce toys, clothes, action figures and board games based of Valve's intellectual gaming property.
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The National Entertainment Collectibles Association, Inc. (NECA) announced today that it has entered into an agreement with Valve Corporation to produce consumer products based on all of Valve’s titles. Merchandise will include action figures, toys, board games, accessories, and apparel for all Valve properties. “When Valve approached us to make their content, characters and art come alive in the physical world we were of course excited at the possibilities,” said Joel Weinshanker, President of NECA Games, “We quickly realized that our two companies have a similar view on how to ensure products exceed expectations of devoted fans and are thankful to be working with them”.
P-Body and Atlas action figures on my Christmas list this year.
| Print article | This entry was posted by Graham on 2011-06-08 at 15:39:00 . Follow any responses to this post through RSS 2.0. |
2011-06-08 @ 22:41:25
Hmmmm. Not sure what to think of this. Kerching?
2011-06-09 @ 00:10:00
Is there any other reason a company expands into another market besides money?